Using AI to bring back reality.
RELTY is one place to ask whether something is real. It brings together detection tools, fact-checkers and provenance standards, then explains what they found in plain language.
In development. Directory first, live checks next.
Meet Tyler. He is artificial, and he is not hiding it.
Less than a minute on why fakes are everywhere, and how RELTY plans to help you check.
Good tools exist. Nobody joins them up.
Plenty of organisations work on fakes. Each covers one part of the problem, and none is the place most people think of when they ask whether a photo, video or story is genuine.
| Organisation | What it does | What it leaves open |
|---|---|---|
| C2PA | Sets global technical standards for proving where digital content came from. | Does not judge whether a claim is true. |
| Content Authenticity Initiative | Promotes tools and adoption of content provenance. | Does not investigate every suspicious viral post. |
| IFCN | Sets standards for independent fact-checkers worldwide. | Is not a detection service for AI fakes. |
| Full Fact | Investigates misinformation and builds automated fact-checking tools. | Does not cover every kind of manipulated media. |
| Reality Defender | Sells deepfake detection technology. | Is a commercial vendor, not an independent public authority. |
RELTY does not compete with any of them. It points people to them, and explains what they say.
One question in. One readable report out.
Someone sends a link, image, video or claim. RELTY runs it past several independent sources and shows each result next to the others, so nobody has to open five websites and decode five technical reports.
A link, image, video or claim
Anything you are unsure about.
AI detection
Image, video, audio and text checked by specialist tools through their APIs.
Content Credentials
Looks for C2PA information that records where a file came from and how it was edited.
Existing investigations
Searches published fact-checks that already cover the claim or the image.
Original source
Traces the earliest copies and compares them with trusted originals.
A RELTY report
Evidence, uncertainty, sources, and links to each tool's own results.
Free checks run first. Paid analysis is saved for cases that need it, and results are reused, so a photo shared 500 times is analysed once.
Evidence-based results, and one of them is "we don't know yet".
Every report ends in one of these four. The label always comes with the evidence behind it.
Verified
Reliable provenance or corroborating evidence supports the claim.
AI-generated or altered
Backed by provenance or strong technical evidence.
Misleading context
Genuine media used to back up a false story.
Unverified
There is not enough evidence to reach a reliable conclusion.
Missing proof is not proof of a fake.A file without Content Credentials may be perfectly genuine. RELTY says so.
No single score.Detectors measure different things, so their confidence numbers cannot be averaged. Each result is shown on its own.
Similarity is not an accusation.Matching text or images can come from quotation or shared sources. Reports describe what matches, not why.
What a RELTY report will look like.
Pick a case. These are made-up examples that show the layout and the wording, not real checks.
More than "is this AI?"
The real question is whether something is genuine, original, correctly credited and trustworthy. That covers six areas.
AI and deepfakes
Was this made or changed by a machine?
Synthetic and manipulated images, video, audio and text.
Plagiarism
Was this copied, or credited wrongly?
Copied articles, reused photographs, reposted clips, academic work and false attribution.
Misinformation
Is this claim true?
False and misleading claims, checked against published fact-checks.
Scams and impersonation
Is this person or site who it says it is?
Fake identities, cloned websites and impersonation.
Authenticity
Where did this come from?
Origins, edit history and Content Credentials.
Education
How do I check for myself?
Worked examples and simple habits that make anyone harder to fool.
The directory.
A starting list of tools and organisations worth knowing. Each one links to its own site, where you can read what it offers and how it is priced.
Listing is for reference only. RELTY has no partnership with, or endorsement from, any organisation listed here yet.
Tyler is an AI, and says so.
Tyler fronts RELTY's films. His name rearranges into RELTY, and he is openly artificial. That is the point. AI is not the enemy of reality. Deception is.
Tyler is an anagram of RELTY.
- Labelled throughoutA tag reading "AI-generated presenter" stays on screen for the whole film.
- Different faces, one identityTyler can be anyone, which shows why a face and a voice prove nothing on their own.
- Always upfrontThe film opens with Tyler saying he is artificial and not hiding it.
Built to send people your way.
If you make a detector, run a fact-checking service or teach media literacy, RELTY wants to make it easy for the public to find you.
Attribution
Your results appear under your name, with your methodology a click away.
Links and referrals
Every report links to the original tool, so interested people land on your site.
New users
A public front door brings your service to people who would not have searched for it.
Discover
A complete directory of tools, fact-checkers and learning resources.
Verify
Fact-check lookup, provenance checks, and one or two detection services.
Educate
Tyler explains real examples and shows how to check them.
Connect
A RELTY API so other sites can request a combined verification report.